Maestría en Mercadeo

Título: Magíster en Mercadeo
Duración: El programa tiene una duración de dos (2) años, equivalente a cuatro (4) semestres.
Modalidad: Presencial.
Matrícula Financiera: 6 SMMLV – Por Semestre
Resolución de registro calificado: N.º 17715 del 6 de diciembre de 2013
Código SNIES: 102969
Horarios: Viernes 6:00 pm – 10:00 pm, sábados 8:00 am – 12:00 m – 2:00 pm – 6:00 pm

INSCRIPCIONES ABIERTAS HASTA EL 31 DE MARZO DE 2024

Inscripciones	Hasta el 31 de marzo del 2024
Valor inscripción:	$342.900

CONSULTAR PLEGABLE INSTRUCTIVO DE INSCRIPCIÓN

Presentación
Objetivos
Plan de Estudios
Perfil
Inscripción

La Maestría en Mercadeo de la Universidad de Nariño busca desarrollar capacidades y habilidades de tipo estratégico y humano en profesionales innovadores, con una amplia visión del desarrollo empresarial y con capacidad para afrontar los retos que demanda permanentemente la gestión del Mercadeo. La Maestría es de carácter presencial, dirigida a profesionales que deseen profundizar o afianzar sus conocimientos en ésta área; haciendo énfasis en tres aspectos básicos de esta disciplina: el Comportamiento del Consumidor, la Investigación de Mercados y la Publicidad.

Formar profesionales altamente calificados en los procesos de mercadeo, con visión estratégica, en el contexto de mercados internacionales mediante el desarrollo de competencias gerenciales con un amplio conocimiento y dominio investigativo y práctico en los campos del comportamiento del consumidor, la investigación de mercados y la publicidad.
Desarrollar en el magíster la necesidad por la investigación empresarial y social como fundamento para la formulación, evaluación y ejecución de proyectos de mercadeo.
Desarrollar en los magísters una visión holística del entorno que les permita intervenir, desde su especialidad, en la construcción de alternativas de solución a la problemática de asignación eficiente de los recursos.

UNIVERSIDAD DE NARIÑO
DEPARTAMENTO DE COMERCIO INTERNACIONAL Y MERCADEO
MAESTRÍA EN MERCADEO
SEMESTRE I	IHS	CRÉDITOS
Fundamentos de Mercadeo	48	3
Epistemología del Mercadeo	48	3
Dirección Estratégica	36	2
Decisiones Financieras	36	2
Seminario de Trabajo de Grado I	36	2
Total Ciclo	204	12
SEMESTRE II
Producto y Precio	48	3
Distribución	48	3
Mezcla de Comunicaciones	48	3
Comportamiento del Consumidor I	48	3
Seminario de Trabajo de Grado II	36	2
Total Ciclo	228	14
SEMESTRE III
Comportamiento del Consumidor II	48	3
Investigación Cuantitativa de Mercados	48	3
Investigación Cualitativa de Mercados	48	3
Planeación Estratégica de Mercadeo	48	3
Publicidad I	48	3
Total Ciclo	240	15
SEMESTRE IV
Publicidad II	48	3
Mercadeo Internacional	48	3
Electiva I	48	3
Electiva II	48	3
Electiva III	48	3
Total Ciclo	240	15
TOTAL	912	56

Perfil Profesional: El egresado de la Maestría en Mercadeo de la Universidad de Nariño, es un profesional capaz de identificar las problemáticas de Marketing en contexto, liderar los procesos de cambio en la gestión gerencial orientados a los mercados internacionalizados, con mentalidad empresarial y emprendedora contribuyendo al desarrollo regional y nacional.

Recibo Original de pago de inscripción.
Fotocopia de cédula ampliada al 150%.
Fotocopia del diploma de pregrado o acta de grado (si el titulo de pregrado es del extranjero, favor anexar la convalidación del titulo)
Formulario de inscripción.
2 Fotografías recientes 3 x 4 fondo blanco.
Hoja de vida sin anexos.
Certificado de notas de pregrado.
Constancia de afiliación a salud.

INICIAR PROCESO DE INSCRIPCIÓN

Mayor Información:

Oficina de Posgrados FACEA, Bloque V. Oficina 107 VIPRI
Tel: 7311449 Ext: 2383 – Celular: 3216365248
Email: posgradosfacea@udenar.edu.co – maestria.mercadeo@udenar.edu.co

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Universidad de Nariño Vicerrectoría de Investigaciones e Interacción Social

Maestría en Mercadeo

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